osCommerce Watch

Traffic isn't the answer to increased profitability for many online stores. Which is more difficult? Getting 50% more traffic to your store or selling to 50% more of the people already visiting your store.

I have mentioned this site here before, but the whole GrokDotCom site is worth checking out. They specialize in increasing conversion rates, that is the percentage of people who come to your store who actually purchase. There are lots of elements to this and something that can be continually tested and improved.

Many sites skimp on writing product descriptions that really sell the product or even help the buyer find the product they desire. The article quoted below is worth a quick read for the good point it makes.

Poor Conversions? Discover Great Products Descriptions:

Retailers are missing incredible opportunities to sell more product. All they would need to do is simply commit to writing better product descriptions, descriptions that would not only help prospects make a buying decision, but actually lust after products.

With a busy store the rush is often on to add a product. Take the time to think about what different kinds of customers would want to know if they were standing right in front of you. Answering those questions and addressing the desires of your customers can set you apart from your competition.